As an entrepreneur or small business owner, creating content for your social media platforms can feel like a full-time job. Between managing your business, serving your customers, and handling day-to-day tasks, sitting down to write a blog post or film a video may be the last thing you feel like doing.
If you're an upcoming entrepreneur or business owner, you know how time-consuming it can be to consistently create fresh, new, and exciting content. Especially if you're just starting out and have a small following on social media. However, creating consistent content is key to building your online presence, reaching new potential customers, and keeping your existing followers engaged with your brand.
But what if I told you there's a way to cut your content creation workload in half - without sacrificing quality or consistency?
The secret is content repurposing...
What is Content Repurposing and How Can It Save You Time?
Content repurposing is taking one piece of content and presenting it in different formats and mediums. For example, you can turn a blog post into a series of social media posts, a short video, an infographic, or a podcast episode. The thing is, no matter how small your following, your customers need to see your brand and messaging at least 7 times before they'll actually make a purchasing decision. That means you need to be putting out content consistently, even if you only have a few hundred followers. It can feel impossible to keep up! That's why repurposing content you already have is so important.
Batch Your Content Creation and Plan Ahead
Set aside time each week or month to create multiple pieces of content at once. By implementing a batching system, you can dedicate specific time slots for creating and repurposing content. This allows you to work efficiently, focus on quality, and ensure a consistent flow of fresh, new, and exciting content.
You need to identify which platforms and formats each piece of content can be tailored for. With a well-planned content calendar and scheduling tools, you can maintain a regular posting schedule without feeling overwhelmed.
There’s this cool website called metricool that allows you to do all these things plus more in one place! With a thoughtful content calendar and strategy, you can build your online presence and connect with more followers without constantly creating from scratch. The goal is to get your time back and have your business work for you, not you work for your business!
Short and Long Form Content: A Winning Combination
When it comes to content creation, it's important to strike a balance between short and long form content. Someone who won't sit and read a blog post may happily watch a quick video or reel on the same topic. Short-form content, such as social media posts, reels, and YouTube videos, can capture your audience's attention quickly and effectively.
On the other hand, long-form content, like blog posts or in-depth articles, allows you to dive deeper into a topic and provide valuable insights. Someone who would never watch a long YouTube video might love your short reels covering the same topic. By repurposing your long-form content into bite-sized snippets for social media, you can cater to the preferences of different audience segments and increase your reach.
Get Specific
Creating niche-specific content rather than general content makes repurposing easier. A post titled "How to Use Social Media" can only be repurposed so many ways. But a post like "How Boutique Owners Can Use Instagram Reels to Increase Sales" has endless repurposing potential.
Track Performance
As you delve into the world of content repurposing, it's crucial to monitor your data and analytics. By keeping a close eye on the performance of your content across various platforms, you can gain valuable insights into what resonates with your audience and make data-driven decisions for future content creation. You want to check your likes, comments, shares, and click-through rates, to understand what types of content resonate most with your audience. This will help you refine your strategy, optimize your reach, and ultimately achieve your business goals.
The Power of Consistency and Fresh, Exciting Content
Again, customers need to see your brand at least seven times before making a purchasing decision! Consistency is key when it comes to building trust and familiarity with your audience.
Keep in mind that each social media platform has its own unique features and content styles that appeal to specific audiences. By repackaging your existing content in different formats, you can keep your audience engaged, maintain a consistent presence, and attract new followers.
I offer an e-book specifically designed to spice things up when it comes to content creation and ideas! With over 10+ content pillars and over 150+ fresh ideas. If this sounds like something you’re interested in grab it here.
As content creators, we pour our hearts and souls into the work we put out into the world. Our content is an extension of ourselves - our interests, passions, values and unique perspectives. This authenticity is what draws our audience in and helps us build meaningful connections.
The truth is, we all have immense worth that goes far beyond any monetary value. Our distinctive voices, our creative visions, our vulnerability and courage to put ourselves out there - these intrinsic parts of ourselves hold tremendous value that brands would be lucky to partner with.
Make sure your work is on-brand, optimized for each platform, and tells a compelling story!