Girl… trying to do everything by yourself is a one-way ticket to burnout city. As entrepreneurs, we wear a lot of hats, but sometimes it’s best to outsource certain tasks so you can focus on what you’re truly good at. Freelancers are the secret sauce to scaling your business without losing your sanity. So we’re gonna break this down into two parts: freelance services (I recommend Fiverr for EVERYTHING) and marketing tools.
Here’s the rundown of services you should be tapping into:
Social Media Management
Content creation is a full-time job, and if you’re not careful, it’ll take over your entire day. A freelance social media manager can create, schedule, and even engage with your audience on your behalf. Think of them as your online hype person who keeps your socials lit while you focus on running the business.
Hire someone who understands your brand voice and audience. The last thing you need is off-brand captions that don’t connect.
Copywriting
Writing is cute until you’re staring at a blank screen trying to figure out how to sound persuasive without being pushy. Whether it’s product descriptions, sales pages, or email campaigns, a good copywriter can turn your ideas into money making words.
Look for freelancers with a portfolio that speaks to your industry. Hire a copywriter for your website revamp, product launches, and email campaigns. It’ll pay for itself in conversions. Writing for beauty brands is not the same as writing for tech startups.
Graphic Design
Sure, Canva is great, but sometimes you need a professional touch. Freelance graphic designers can create custom logos, branding kits, packaging designs, and more. They’ll help you stand out in a sea of generic visuals. Be clear about your vision upfront. Share examples of what you like so they can create something you’ll love.
Photographers and Videographers
Visuals are EVERYTHING in this digital age. High-quality product photos and videos make all the difference in how your brand is perceived. Hire a freelance photographer or videographer to showcase your products or services in the best light.
Paid Ad Specialists: The ROI Experts
Facebook, Instagram, Google—you name it. Running ads takes a special kind of skill. A freelance ad specialist can manage your campaigns, optimize your budget, and make sure your ads are converting.
Virtual Assistance (VA)
Admin tasks like answering emails, scheduling appointments, and managing customer inquiries are necessary but time-consuming. A virtual assistant can take these off your plate so you can focus on growth. Start small, give them a few tasks at a time to see how they handle it before handing over the reins completely.
SEO Experts
Getting people to your website is half the battle. An SEO expert will help you rank higher on Google so more people can find you. They’ll optimize your site, research keywords, and ensure your content aligns with what your audience is searching for.
Part 2: Outsourcing with Marketing Tools
I know you’re out here putting your heart and soul into building your empire, but are you maximizing your tools? No shade, but success isn’t just about hustle… it’s about strategy, too. And that means leveraging the right marketing tools to get your brand seen, heard, and PAID.
Here’s the breakdown of the must-haves that every entrepreneur needs in their marketing toolbox:
Canva: Your DIY Design Bestie
Graphic design isn’t just for the pros anymore. Canva is that girl when it comes to creating professional-looking graphics for your social media, website, and emails. The templates are chef’s kiss, and it’s beginner-friendly. You can whip up IG posts, stories, Pinterest pins, and even full-on presentations in minutes. And don’t sleep on the Pro version—it’s worth every coin for the extra design features and brand kit customization.
Stay consistent with your brand colors and fonts across all platforms. Consistency builds trust.
Tailwind: Email Marketing, But Make It Cute
You know the saying, “The money is in the list”? Tailwind makes collecting those coins easy and chic. From beautifully designed email templates to automated workflows, this platform helps you nurture your audience without giving “salesy.”
Why You Need It: Use email campaigns to introduce new products, promote sales, and keep your customers feeling special with personalized touches. Plus, analytics help you see what’s working so you can tweak and perfect your strategy.
Metricool: Schedule Your Content Effortlessly
Social media isn’t just posting pretty pics and going viral (although we love that). Metricool is your go-to scheduler that helps you organize and automate your content. Batch your posts, set them to go live, and spend your extra time handling business instead of manually posting at 3 p.m. every day.
Guess what? The visual planner feature lets you see how your IG grid will look before it goes live. A cohesive feed is still key for catching those eyes.
Shopify: Your Sales Powerhouse
For my product-based girlies, Shopify is the holy grail. It’s not just a place to host your store; it’s a platform packed with marketing tools like abandoned cart emails, discount code integrations, and analytics to track what’s popping in your shop.
Game-Changer Alert: The app store has add-ons for upselling, email pop-ups, and loyalty programs that keep your customers coming back for more.
Google Analytics: Know Your Numbers
Sis, if you’re not tracking your traffic and conversions, how do you know what’s working? Google Analytics gives you the tea on where your audience is coming from, what they’re clicking on, and how they’re interacting with your site. Use this data to refine your strategies.
ChatGPT: Your Copywriting Wingman
Writing captions, emails, and blogs (like this one) takes time. ChatGPT helps you brainstorm, outline, and even edit your marketing copy so you can focus on other parts of your business. No shame in letting AI do some heavy lifting!
Notion: Organize Your Chaos
Marketing involves juggling a million little tasks, and Notion keeps you on top of it all. Create boards for your campaigns, to-do lists, and goals. Trust me, seeing your progress laid out feels amazing.
You don’t need to have everything perfect right now, but having the right marketing tools in place will make running your business so much smoother. Start small and test what works for you.
Delegation isn’t just smart, it’s necessary. You don’t have to be the accountant, marketer, designer, and CEO all at once. Tap into freelance services to free up your time and elevate your business. Remember, it’s not about doing it all, it’s about saving time and doing what matters.
Disclaimer: I wanted to be transparent with you - some of the links I share may be affiliate links, meaning I could earn a commission if you choose to buy a product or service after clicking the link. There is no additional charge to you! Your support means the world to me and helps me keep creating valuable content, so thank you for being a part of this journey!