So, you’re ready to stop making other people rich and start securing your own bag by selling your own products? Good! Whether you’re in beauty, fashion, digital products, or any niche in between, creating and selling your own products is the smartest way to build wealth and establish a brand that’s truly yours.
But let’s be clear: just having a product isn’t enough. You need a real strategy, a marketing game plan, and a strong online presence to turn those products into profits. So let’s get into it—how to make real money selling your own products and creating a business that thrives.
Pick a Product That People Actually Want
First things first: what are you selling, and do people actually want it? Too many entrepreneurs fall into the trap of creating something just because they like it—but business isn’t about you, it’s about your customers. Don’t let that go over y’all wigs and silk presses!
Do Your Market Research:
- Check platforms like TikTok, Instagram, and Pinterest for trending products in your niche.
- Study what your competitors (especially if you have a Shopify store) are selling and read customer reviews to see what’s missing.
- Ask your audience! Run polls and Q&As to get direct feedback before launching a product.
Best-Selling Product Ideas:
- Beauty & Haircare: Hair growth oils, edge control, wigs/bundles, skincare serums.
- Fashion: Statement accessories, custom T-shirts, trendy sunglasses.
- Home & Lifestyle: Scented candles, luxury press-on nails, affirmation journals.
Want to make money without worrying about shipping, inventory, or restocking? Selling digital products is the ultimate way to create passive income. Whether it’s e-books, templates, courses, or presets, digital products let you get paid over and over again for something you create once.
- E-books & Guides (How-tos, niche expertise, business tips)
- Online Courses & Webinars (Step-by-step learning for a skill)
- Canva Templates (Instagram posts, planners, presentations)
- Printable PDFs (Workbooks, budgeting sheets, journals)
Choose a product that solves a problem or fulfills a strong desire, and you’re already halfway there.
Set Up an Online Store That Converts
Once you’ve got your product, you need a professional, easy to navigate online store. Your website should make it easy for customers to shop, because if they have to struggle, they’re clicking out.
Best Platforms for E-Commerce:
- Shopify (Best for physical products & easy customization)
- Etsy (Great for handmade, vintage, or unique products)
- WooCommerce (Best for WordPress users)
- Stan.Store (Best for digital products & social media sellers)
Your website is your 24/7 sales machine, so make sure it’s built to sell.
Price It for Profit (Without Scaring Customers Away)
Pricing is a game. Go too low, and you won’t make a profit. Go too high, and you might scare customers away.
Here’s a quick formula to price your products for profit:
(Cost of Goods + Time & Labor + Overhead) × 2-3 = Retail Price
For example, if it costs you $10 to create a hair growth oil, and you spend time and money marketing it, you should be selling it for at least $25-$30 to make a real profit.
Also, consider:
- Offering bundle deals to increase cart value.
- Using limited-time discounts to create urgency.
- Allowing payment plans for higher-ticket items.
Master Social Media Marketing (Because Ads Alone Won’t Cut It)
You don’t need to spend thousands on ads if you know how to market organically. Social media is the best free marketing tool, but only if you know how to use it right.
Winning Content Strategies:
- TikTok & Reels – Show behind the scenes, tutorials, and customer reactions.
- User-Generated Content (UGC) – Encourage customers to post reviews and tag you.
- Pinterest & SEO – Pin high quality product images and use keyword-rich descriptions.
- Email & SMS Marketing – Send exclusive offers to your VIP list.
Be consistent. People buy from brands they trust, and trust comes from seeing you show up consistently.
Automate & Scale for Long-Term Success
Once sales start rolling in, it’s time to automate and scale. The goal is to work smarter, not harder—so set up systems that let your business grow without burning you out.
Automation Strategies:
- Use email marketing sequences to nurture customers and boost sales.
- Set up dropshipping or fulfillment services if you don’t want to handle shipping.
- Invest in social media scheduling tools to stay consistent without being glued to your phone.
Selling your own products isn’t just about making money—it’s about building a brand, a reputation, and a legacy. The key is to start smart, market strategically, and scale with systems that allow for long-term success while you focus on bigger opportunities.
Ready to start your own business? I got you. I cover this blog post in a much more detailed explanation in my ebook, The Ultimate Business Guide! Make sure you add it to your cart.
Disclaimer: I wanted to be transparent with you - some of the links I share may be affiliate links, meaning I could earn a commission if you choose to buy a product or service after clicking the link. There is no additional charge to you! Your support means the world to me and helps me keep creating valuable content, so thank you for being a part of this journey!