As a content creator or influencer, your media kit is your money making résumé, it’s what brands use to decide whether they want to work with you. But here’s the thing: a basic, boring media kit won’t cut it in today’s competitive influencer marketing space. If you want to land high-paying brand deals, your media kit needs to be polished, strategic, and packed with the right information.
And yea of course, I’m going to break down exactly how to create a media kit that stands out and helps you secure more partnerships.
What is a Media Kit (and Why Do You Need One)?
A media kit is a one- to three-page document that highlights your brand, audience insights, social media stats, and past collaborations. Think of it as your influencer portfolio, it tells brands why they should invest in you.
If you’re serious about working with brands and making money online, a media kit is non-negotiable. It makes you look professional, prepared, and worth the investment… instead of just another creator hoping for free PR packages.
Now, let’s get into the good stuff: how to actually build a media kit that sells your brand.
What to Include in Your Media Kit (That Brands Actually Care About)
Brands don’t care about your follower count alone, they want to know your audience engagement, demographics, and content performance. Here’s what you need to include:
1. Your Name, Niche & High-Quality Photo
At the top of your media kit, include:
- Your name or brand name
- Your content niche (beauty, travel, fitness, etc.)
- A professional, high-quality photo (bonus points if it matches your aesthetic!)
2. A Killer Bio (Short & Sweet, But Impactful)
Your bio should quickly tell brands who you are, what you do, and why you’re valuable. Keep it 2-3 sentences max.
Example:
“Hey, I’m [Your Name], a [Niche] content creator who helps [Target Audience] discover [Your Value Proposition]. I’ve worked with brands like [Brand Names] to create engaging, high-converting content that resonates with my audience of [Demographic Details].”
3. Audience Insights & Demographics
Brands want to know if your audience aligns with their target customers. Include:
- Follower count (but only if it’s impressive—otherwise, highlight engagement instead)
- Engagement rate (likes, comments, saves, shares)
- Audience location (country, city if relevant)
- Gender & age range
Use proof from Instagram, TikTok, or YouTube analytics to back up your claims.
4. Your Social Media & Blog Stats
Include stats from your most active platforms, such as:
- Instagram: Followers, engagement rate, average story views
- TikTok: Followers, views per video, average engagement
- YouTube: Subscribers, watch time, video reach
- Blog (if applicable): Monthly page views, unique visitors, audience demographics
Use actual numbers—not vague terms like “high engagement.” Brands want proof of your influence.
5. Past Brand Collaborations (Show Your Receipts!)
If you’ve worked with brands before, name drop them. It builds trust and credibility.
Example:
“I’ve collaborated with brands like Sephora, Fenty Beauty, and Revolve to create high-performing UGC content that increased engagement by 30%.”
If you’re new and haven’t worked with brands yet, showcase:
- High-performing organic content
- Testimonials from your audience
- Creative ideas for potential brand partnerships
6. Your Content Services & Rates (Optional)
If you’re open to negotiations, you can leave this out and discuss pricing when brands reach out. Otherwise, list your services, like:
- Sponsored Posts (Instagram, TikTok, YouTube)
- UGC Content Creation (Photos, Reels, Videos)
- Affiliate Marketing & Brand Ambassadorships
- Event Coverage & Press Trips
Create package deals to encourage brands to book more than one deliverable.
7. Contact Information & Call-to-Action
Make it super easy for brands to contact you. Include:
Your email (professional, not a personal Gmail)
- Website & social links
- A clear CTA (e.g., “Let’s collaborate! Email me at [your email]”)
8. Stick to Your Brand Colors & Aesthetic
Your media kit should match your Instagram vibe. If your content is minimalist and neutral, don’t use bright, clashing colors. Consistency matters.
9. Keep It One to Three Pages Max
Brands are busy—they don’t have time to scroll through a 10-page media kit. Keep it concise but impactful.
Final Tips to Make Your Media Kit Work for You
- Update it every 3-6 months to reflect your latest stats and collaborations.
- Save it as a PDF (not a JPEG) so it’s easy to view and share.
- Have a short and long version, one-pager for quick pitches, longer one for detailed partnerships.
- Always attach it when pitching to brands (it shows professionalism).
A strong, visually appealing media kit can set you apart and help you secure high-paying brand deals. Treat it like your digital business card… professional, persuasive, and packed with value driven data.
Now that you know what you need to do, it’s time to start pitching to brands!
Disclaimer: I wanted to be transparent with you - some of the links I share may be affiliate links, meaning I could earn a commission if you choose to buy a product or service after clicking the link. There is no additional charge to you! Your support means the world to me and helps me keep creating valuable content, so thank you for being a part of this journey!